Pinterest Now Generates More Referral Traffic Than Twitter: Study

Jordan Crook

Jordan Crook studied English Literature at New York University before entering the tech space. Prior to joining TechCrunch, Crook dabbled in mobile marketing and mobile apps as well as doing device reviews for MobileMarketer and MobileBurn. Crook is fascinated with alternative energy production and greentech. She is now a writer for CrunchGear. Hello → Learn More

Thursday, March 8th, 2012
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This is big.

A new study by online sharing tool Shareaholic has found that Pinterest now drives more referral traffic than Twitter. Again, when it comes to referral traffic, Pinterest > Twitter.

The data is based on analytics from 200,000 publishers which reach approximately 270 million unique visitors a month.

Now, it was big news back in February when Pinterest surpassed Google+, YouTube and LinkedIn combined in referral traffic, but Twitter has made a name for itself as the de facto sharing network with URL shorteners abounding and real-time, concise flow of information.

Still, Pinterest closed the gap within the last month going from a .85 percent share of referral traffic visits to 1.05 percent from January to February. The social pinboard site is now trailing behind Facebook and StumbleUpon. And remember, Pinterest is still invite only.