Fly Or Die: Windows 8

Jordan Crook

Jordan Crook studied English Literature at New York University before entering the tech space. Prior to joining TechCrunch, Crook dabbled in mobile marketing and mobile apps as well as doing device reviews for MobileMarketer and MobileBurn. Crook is fascinated with alternative energy production and greentech. She is now a writer for CrunchGear. Hello → Learn More

Wednesday, February 29th, 2012

If you were only allowed to read one piece of tech news today, I’d bet you’d read up on the Windows 8 Consumer Preview. The beta became available today, though we were lucky enough to go hands-on with the OS for the past week or so, and people can’t stop talking about it.

Windows 8 is a merging of old with new. A Metro UI offers up live tiles much like Windows Phone, but there are still some apps that require the old-school XP interface, sending you directly into the past when you least expect it.

For John and I, that’s our biggest concern. Metro looks wonderful, Bing’s HTML5 apps are crisp, smooth, and engaging, and the combination of bezel gestures and contracts (which is, essentially, a system that lets one app’s API communicate with another) makes the whole system intuitively navigable.

Getting thrown into XP, then, becomes even more awful. John brought up the important point, though, that Microsoft needs to maintain its relationships with big enterprise app developers and programs that expect their products to work the same way they did last year. Remember, we’re introducing an entirely new set of tools to Windows devs with this release, and the ones who’ve been around for forever will need time to transition.

And to an extent, so will the consumer. Change can be hard, right? But as I said, we’re hoping that this is just a step in the right direction rather than a vision realized.


Company: Microsoft
Website: microsoft.com
Launch Date: April 4, 1974
IPO: NASDAQ:MSFT

Microsoft, founded in 1975 by Bill Gates and Paul Allen, is a veteran software company, best known for its Microsoft Windows operating system and the Microsoft Office suite of productivity software. Starting in 1980 Microsoft formed a partnership with IBM allowing Microsoft to sell its software package with the computers IBM manufactured. Microsoft is widely used by professionals worldwide and largely dominates the American corporate market. Additionally, the company has ventured into hardware with consumer products such as the Zune and...

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