Jason Spero, Google’s head of mobile sales and strategy, will be taking the stage at the Mobile World Congress in Barcelona later today, where he’ll be revealing new research about smartphone growth and making some predictions about what we’ll be seeing in the mobile world over the next year.
In advance of Spero’s talk, Google is publishing a blog post that previews some of his comments. It offers a few highlights from new research conducted in January with Ipsos, which will be part of a future update to Our Mobile Planet, Google’s free analysis and data tool. Smartphone ownership grew 7 percent in the United States, to 38 percent of the total population. In Spain, ownership grew 11 percent to 44 percent of the total population. And in the United Kingdom, 84 percent of smartphone owners look for local information on a mobile device and 78 percent take action afterward.
Here are Spero’s 12 predictions for 2012:
Spero’s big theme is the growing use of mobile by businesses. Last year, he sat down with us to talk about local advertising and mobile commerce. His talk today will begin at 10am Eastern.
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...