Pricelock Mobile App Puts The Energy Auction In Your Pocket

Jordan Crook

Jordan Crook studied English Literature at New York University before entering the tech space. Prior to joining TechCrunch, Crook dabbled in mobile marketing and mobile apps as well as doing device reviews for MobileMarketer and MobileBurn. Crook is fascinated with alternative energy production and greentech. She is now a writer for CrunchGear. Hello → Learn More

Tuesday, February 21st, 2012
Screen shot 2012-02-21 at 8.34.35 AM

Pricelock is all about making the buying and selling of energy more efficient. It was true when the company launched the Marketplace, a customized online energy auction platform for utilities companies, power plants and other government and/or commercial entities to buy and sell natural gas, motor fuels and coal. But today, Pricelock is taking things one step further with the launch of a mobile app.

The Pricelock Mobile app extends the auction into the pocket of the buyer or seller, which is meant to improve the speed and efficiency of how energy is purchased. The app notifies suppliers of upcoming auctions and lets them watch how their bids are doing in real-time.

Unfortunately, it seems as though the app only offers view-only access, rather than the ability to place a new bid. But theoretically, the app would make it easier for a supervisor or monitor to keep up with what’s happening at the auction (where there’s supposedly a proxy) without getting behind in day-to-day work.

The Pricelock Mobile app is available now for free in the Apple App Store, Android Market, and BlackBerry App World.


Company: Pricelock
Website: pricelock.com
Launch Date: 2006
Funding: $12M

Pricelock is an innovative online energy solutions company. Pricelock Marketplace offers an online auction platform allowing businesses to buy and sell energy. It also offers risk management services and an employee incentive product. Investors include Artiman Ventures, Goldman Sachs, Barclays, Travelers Insurance, & RenaissanceRe Ventures Ltd. Learn more at http://www.pricelock.com.

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