Twitter is now accepting sign-ups from small businesses that want to participate in its self-serve ad program.
The self-serve rollout was reported this afternoon by Ad Age and others, and the sign-up page is now live. In a promotion with American Express, Twitter is offering a $100 credit for free advertising to the first 10,000 businesses that register — you just have to accept American Express cards, or be a cardholder yourself. Oh, and the sign-up process also requires you to follow American Express on Twitter.
Twitter has been talking about expanding its advertising program to a self-serve model for a while now. Ad Age reports that the company currently works with 3,000 advertisers, so even the first wave of self-serve customers will mark a big expansion of the program. The self-serve platform is supposed go live in late March.
A Twitter spokesperson says the company will be making a more formal announcement on Friday.
Created in 2006, Twitter is a global real-time communications platform with 400 million monthly visitors to twitter.com, more than 200 million monthly active users around the world. We see a billion tweets every 2.5 days on every conceivable topic. World leaders, major athletes, star performers, news organizations and entertainment outlets are among the millions of active Twitter accounts through which users can truly get the pulse of the planet.