Big TV events are becoming an increasingly popular catalyst of activity on social media, with sporting events being at the top of the list. Many of us can no longer enjoy a Super Bowl without checking Twitter every three seconds. Last year, there were several moments during the Super Bowl that set records for the most tweets per second during a sporting event, with a high of 4,064 TPS. Of course, the highs during the Super Bowl were no match for New Years Eve 2011 in Japan, which saw 6,939 tweets per second.
A year later, the Japanese continue to be avid tweeters, as the premiere of Japanese movie “Castles In The Sky” set the all-time record in December for tweets per second, at 25,088.
The TPS record has since been held by Beyonce’s pregnancy announcement at the MTV VMAs, at 8,860 tweets per second, which surpassed the U.S. women’s soccer team’s game at 7,196 Tweets per second. Among other notable Twitter events: Steve Jobs’ death at 6,049, Bin Laden’s death at 5,106 TPS, the day of the Japanese earthquake and Tsunami in March at 5,530 TPS, and the Royal Wedding in England in April at 3,966 TPS.
Clearly, we are getting a glimpse of the increasing relevance and popularity of Twitter during important events, as Twitter’s official Twitter account (head explosion) announced tonight that, in the final three minutes of Super Bowl 2012, there was an average of 10,000 tweets per second. Obviously, this is less than half the tweet frequency (I’ll coin the “TF” acronym) of the Castles In The Sky premiere, but by all accounts this is the record for TF during a live sporting event.
No doubt the 2012 Olympics in London, and 100 other events will give tonight’s Super Bowl a run for its money, but, for now, let us revel in tweet history.
Twitter will no doubt be sharing more on the activity during the Super Bowl, which we will include as soon as we have it.