You know what’s funny? If you Google “how do you get kids to learn” (sans quotes, even), the first result goes to this TechCrunch blog post about an app that lets kids draw butts on the iPad. Really! The post details the company called Madbrook (aka Everything Butt Art), which launched at TechCrunch Disrupt NY in May. It’s the brand behind a series of printed books, all of which are meant to teach creativity and step-by-step drawing while using humor and silliness to appeal to the young demographic.
Now, the iPad app promised at Disrupt has finally arrived. The company’s first digital creation, Butt Art -Kids Learn to Draw Zoo Animals Step-by-Step, has gone live in the App Store.
OK, seriously. Butts?
The interactive app teaches drawing by starting everything with a butt shape (a rounded, lowercase w). The end result is not actually a picture of a butt, mind you, but a fairly cute animal drawing instead. In the printed books, Everything Butt Art at the Zoo and Everything Butt Art on the Farm, the results are zoo animals and farm animals, respectively.
In the new iPad app, however, kids don’t just draw and trace shapes, they can also decorate the drawings with stamps, play a hidden shape game (Butt Hunt!), and read a full-color e-book, too.
While parents may roll their eyes at this sort of thing (is this really a blog post about drawing butts?!), the key takeaway here is that Everything Butt Art is a company that has managed to tap into how kids think. They’re making learning fun, by making it silly and giggly and yeah, kind of stupid…but it works. (Butt it works?) Don’t believe us, though, just ask your iPad-happy kids to try it out.
The new app is available as a free download in iTunes and comes with three animals. The remaining twelve are available as add-on packages for $0.99 per 6-pack.