Mobile ad startup Mojiva is the latest startup to start throwing around the word “billion” in its press releases. The company says it now reaches one billion unique devices each month.
Of those devices, about 224 million are in the United States, Mojiva says. The United Kingdom, Germany, and Italy, account for 33 million, 10.6 million, and 8.7 million devices, respectively. Overall, Mojiva says it’s serving 45 billion ad requests in 190 countries.(When mobile ad network Millennial Media filed for an IPO last month, it said it reached 200 million unique users worldwide and claimed 40 billion ad impressions per month.)
Mojiva CEO Dave Gwozdz said via email that 2011 was a big year for the company. The network saw “roughly 350% growth … in many different areas,” including revenue, ads served, and publishers in the network, he said — and the company’s ad serving business, Mocean Mobile, grew even more quickly. Plus, Mojiva raised a $25 million round in July.
When asked about 2012, Gwozdz said that the mobile ad industry as a whole will need to start providing better analytics and optimization, as well as more standards around ad serving counts and ad sizes. As for Mojiva itself, not surprisingly Gwozdz said that it will continue to focus on providing opportunities for its advertisers and publishers. More specifically, he said the company will be trying to expand in China.
Mojiva Inc. is the parent company of the Mojiva, the mobile ad network and the Mocean Mobile, the mobile ad serving platform. It is led by a team of advertising and media veterans from Google, DoubleClick, Yahoo, Nokia and AdMob, with more than 100 years of collective experience in mobile marketing and technology. Mojiva, Inc. provides products and solutions that not only fuel the mobile advertising marketplace by bringing mobile ad buyers together with mobile content sellers, but that also...