Mobile Ad Network Mojiva Raises $25 Million

Mobile ad network Mojiva has raised $25 million in new funding, we’ve confirmed. New investor Shamrock Capital Advisors led the round with participation from existing investors Pelion Venture Partners and Bertelsmann Digital Media Investments. To date Mojiva has raised $35.3 million.

Mojiva develops a self service ad platform that allows advertisers and publishers to manage mobile ad campaigns. The Mocean Mobile ad serving platform serves display ads to all mobile devices including smartphones, tablets and netbooks. Founded in 2008, the company currently works with more than 3,000 advertisers and publishers, and its network serves 190 countries and reaches over 400 million users worldwide. The company’s publishers include ABC, Univision, TMZ, and the International Business Times.

The company partners with rich media providers (PointRoll, EyeWonder, Phulant, Sprout, Crisp Media, Gold Spot Media, PointReach and Celtra) and ad servers (DART and Atlas), to give agencies agencies the ability to create campaigns on partner publishers’ apps and sites.

In conjunction with the announcement, John Breeman joined the firm as Chief Financial Officer. The company recently snagged Tony Nethercutt from Google owned-AdMob as its General Manager, North America. Mojiva faces competition from AdMob, Jumptap, Millennial and others. Jumptap also recently closed a $25 million round.

The new funding will be used to expand internationally.