Facebook’s Profits: $1 Billion, On $3.7 Billion In Revenues

Erick Schonfeld

Erick Schonfeld is a technology journalist and the executive producer of DEMO. He is also a partner at bMuse, a product incubator in New York City. Schonfeld is the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily... → Learn More

Wednesday, February 1st, 2012
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Facebook just filed its IPO registration (SEC doc here) and its financials are off the charts. Facebook’s IPO document provides the first peek at its financials.

The company did $3.7 billion in revenues in 2011, and $1 billion in profits. That’s right. Net income was $1 billion. In fact, it was exactly, $1.000 billion (I don’t think that was a coincidence). Profits grew 65 percent last year from $606 million in 2010. And revenues grew 88 percent. Revenues come primarily from advertising (85%), as well as payments for virtual goods (15%) and platform development fees (negligible). Payments alone was a $557 million business last year, a number which our own Eric Eldon nailed in December.

The company has an extremely healthy 27 percent net profit margin (its operating profit margin is 47 percent). That is right in line with Google’s net profit margins of 26 percent. Software margins are a beautiful thing.

Facebook’s business throws off a ton of cash. Net operating cash in 2011 was $1.5 billion, up 122 percent from 2010. Free cash flow (a related measure) was $470 million in 2011. The company ended the year with $3.9 billion in cash.

Here is some of our additional coverage on the filing:

Click the charts below to enlarge:


Company: Facebook
Website: facebook.com
Launch Date: February 1, 2004
IPO: NASDAQ:FB

Facebook is the world’s largest social network, with over 1 billion monthly active users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 weeks, half of the schools in the Boston area began demanding a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskovitz, Chris Hughes, and Eduardo Saverin to help build Facebook, and within four months, Facebook added 30 more college networks. The original...

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