Promoboxx, a TechStars Boston 2011 company focused on brand-to-retailer marketing, is going to the Super Bowl! (Well, kind of.) The startup has signed a deal with Chevy (via its client Big Fuel), which will allow 6,000 of its dealers to share Chevy’s Super Bowl ads prior to the big game via social media, email and on their own websites.
The co-branded campaigns Chevy creates will be powered by Promoboxx’s marketing platform. Individual dealers will be given access to tools, including an easy-to-follow checklist, that will help them take the national TV ads, customize them, and post them to social networks, including Facebook and Twitter, share them via email and promote them on their own websites.
Promoboxx’s big idea is to divert more of brands’ marketing dollars to Internet-based promotions. Today, brands spend nearly $30 billion each year supporting retailers with offline materials (posters, ads, etc.), but very little of that goes for online marketing. With Promoboxx, the goal is to enable a brand’s individual stores to set up their own retail promotions in minutes using an online dashboard. In addition to TechStars’s seed funding, the company raised a $565,000 angel round for its service back in December.
Headquartered in Kendal Square, Cambridge, MA, Promoboxx is also working with brands like Primesport, Cat Footwear, Bates Footwear, Vertx, and Mattingly Sports. The company’s founders, Ben Carcio, Sonciary Honnoll and Dan Koziak, all have extensive marketing backgrounds.
Says Promoboxx CEO Ben Carcio of the new Chevy deal, “we’re working with one amazing and historic brand. By helping Chevy co-promote online with their massive dealer base, it’s like our own version of the Super Bowl.”