Home Depot Acquires Home Services Marketplace Redbeacon

Big-box retailer Home Depot has acquired home services marketplace and TechCrunch50 winner Redbeacon. Financial terms of the deal were not disclosed.

Redbeacon lets users search, browse and book local home service providers, including plumbers, roofers, painters, and house cleaners, on its website. Service providers pay a fee to Redbeacon for new paying customers for a lead. The company has expanded from San Francisco to New York, Chicago, Los Angeles, Washington DC, Atlanta, Seattle, and Houston.

The company also offers a mobile app that allows users to get quotes for services on the go without having to make service professionals visit their homes. Redbeacon’s iPhone app lets users select from common home service providers like Handyman, Electrician, House Cleaner, Plumber and Yard Worker to make a request for services. It uses the phone’s GPS to locate the job and matches the request with quality pros in the area, who then compete for the job and provide quotes.

Founded by former Googlers Aaron Lee, Ethan Anderson and Yaron Binur, Redbeacon has raised $7.4 million in funding led by Mayfield Fund and Venrock.

Home Depot didn’t comment extensively on how the retailer will be incorporating Redbeacon into its operations, but there could be plenty of synergies considering the crossover in the home services space. Consumers who are using the app are probably dealing with plenty of contractors and providers who are also Home Depot customers, and vice versa.