Dropcam CEO Greg Duffy On Getting Into Hardware: “Don’t Ship Before It’s Ready”

Jordan Crook

Jordan Crook studied English Literature at New York University before entering the tech space. Prior to joining TechCrunch, Crook dabbled in mobile marketing and mobile apps as well as doing device reviews for MobileMarketer and MobileBurn. Crook is fascinated with alternative energy production and greentech. She is now a writer for CrunchGear. Hello → Learn More

Monday, January 16th, 2012

If you were paying attention last week, you can probably surmise that we have about a billion hours worth of footage to process from last week’s CES International show. There’s live streaming coverage that has now been archived, as well as quite a few recorded interviews including this one with Greg Duffy, Dropcam CEO.

Speaking with John Biggs, Duffy shows off the new Dropcam HD and speaks on the transition from hardware buyer to small OEM.

His biggest piece of advice to other companies looking to enter the hardware space is to take your time. “Don’t ship it before it’s ready. We’ve been working on this for over a year and a half and didn’t tell anybody until now because we wanted to get it just perfect,” Duffy said. “It’s totally worth it, even if a couple prototypes are lost in the wild.”

Sounds like a good piece of advice for some of our larger OEMs, too.

A few other highlights from the interview:

  • Country music is everywhere at CES
  • Dropcam has significantly reduced its pricing model
  • John Biggs has night vision and boy scout skills
  • Duffy hopes Dropcams are primarily used for security and monitoring, rather than a RedTube-type situation

Enjoy!


Company: Dropcam
Website: dropcam.com
Launch Date: January 2009
Funding: $17.8M

Dropcam is a video monitoring platform designed for the mainstream market. Dropcam makes things easy and accessible from any internet-connected device. The company focuses on easy setup and mobile apps for iPhone, iPad, and Android that bring live and recorded video to users no matter where they are. Dropcam HD was unveiled at CES 2012 and sells for $149. Features include 720p video, 2-way audio, night vision, and a versatile design meant for mainstream homes. The optional cloud recording service...

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