The New Twitter Brand Pages, With Bold Banners And Pinned Videos

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Twitter unveiled a major redesign today which will be rolling out slowly. We’ve covered some of the main aspects already such as the new timeline and discover features, as well as how Twitter is trying to become more mainstreamand accessible.

One major change for brands, however, is new brand pages. Not everyone can see what these look like yet, so I’ve pasted some screenshots here from @AmericanExpress, @generalelectric@JetBlue, and @@McDonalds. The two big changes are a new banner just below the profile information that stretches across the page and the ability to pin a tweet at the top of each brand’s stream. This will give brands a more distinctive presence on Twitter, and should roll out more widely in the first quarter of 2012.

The pinned tweet is particularly effective for tweets with images or video. With the new design, videos and images can be seen inline within your stream (just click “Open” on the top right for tweets with images or videos). On brand pages, these video or photo tweets can be set to be open, adding another visually engaging element to the page.

Twitter is launching the new brand pages with 21 partners. If you have the enhanced version of Twitter enabled, you can see them here: @AmericanExpress@BestBuy@bing, @chevrolet@CocaCola@Dell@DisneyPixar@generalelectric@Heineken@HP, @intel@JetBlue@Kia@McDonalds@nikebasketball, @NYSE_Euronext@GhostProtocol@pepsi@Staples, @subwayfreshbuzz, and @VerizonWireless.

You can also read about the changes on Twitter’s advertising blog.