While not everyone would agree, I’m firmly of the belief that news (and most everything) sounds much better delivered in a British accent.
The BBC’s new global iPlayer app, which has launched in more than 11 western European countries, offers up much more than just your daily news, but is chock-full of fun words like “arse,” “blimey,” and one of my personal favorites, “daft.” If you’re into that kinda thing (like myself), you likely want to know that the BBC will launch its iPlayer app on the iPhone and iPod touch on Thursday.
The service works a bit differently for the Brits than it does for us international users, reports TNW. In the UK, the iPlayer is more of a back-up type service, allowing you to watch broadcasted content for up to 30 days after it airs. In Europe and now Canada, the app is a much broader subscription service, letting users choose from a wide library of current and former British programming.
But according to the BBC, the growth and expansion of its iPlayer app is about much more than having a mobile presence. It’s about the migration of TV to mobile devices in general, and the BBC sees this platform as a way to further British culture as a whole.
Jana Bennett, president of worldwide networks and Global BBC iPlayer, had this to say:
This platform extension shows how Global iPlayer isn’t just about moving TV to tablet devices, it’s also about a mobile strategy – about truly getting TV everywhere in a way that it hasn’t been before. We also want the global BBC iPlayer to be truly representative of the whole gamut of British creative output, to represent everything that is great about British content – not just the Best of British TV but the Best of British Culture.