BBC’s Global iPlayer Heads To The iPhone, iPod touch

Jordan Crook

Jordan Crook studied English Literature at New York University before entering the tech space. Prior to joining TechCrunch, Crook dabbled in mobile marketing and mobile apps as well as doing device reviews for MobileMarketer and MobileBurn. Crook is fascinated with alternative energy production and greentech. She is now a writer for CrunchGear. Hello → Learn More

Tuesday, December 6th, 2011
bbciPlayer

While not everyone would agree, I’m firmly of the belief that news (and most everything) sounds much better delivered in a British accent.

The BBC’s new global iPlayer app, which has launched in more than 11 western European countries, offers up much more than just your daily news, but is chock-full of fun words like “arse,” “blimey,” and one of my personal favorites, “daft.” If you’re into that kinda thing (like myself), you likely want to know that the BBC will launch its iPlayer app on the iPhone and iPod touch on Thursday.

The service works a bit differently for the Brits than it does for us international users, reports TNW. In the UK, the iPlayer is more of a back-up type service, allowing you to watch broadcasted content for up to 30 days after it airs. In Europe and now Canada, the app is a much broader subscription service, letting users choose from a wide library of current and former British programming.

But according to the BBC, the growth and expansion of its iPlayer app is about much more than having a mobile presence. It’s about the migration of TV to mobile devices in general, and the BBC sees this platform as a way to further British culture as a whole.

Jana Bennett, president of worldwide networks and Global BBC iPlayer, had this to say:

This platform extension shows how Global iPlayer isn’t just about moving TV to tablet devices, it’s also about a mobile strategy – about truly getting TV everywhere in a way that it hasn’t been before. We also want the global BBC iPlayer to be truly representative of the whole gamut of British creative output, to represent everything that is great about British content – not just the Best of British TV but the Best of British Culture.


Company: BBC
Website: bbc.co.uk
Launch Date: 1922

The BBC, the British Broadcasting Corporation, is the largest broadcasting corporation in the world. Its purpose is to enrich people’s lives with programmes that inform, educate and entertain. It is a public service broadcaster, established by a Royal Charter and funded by the licence fee that is paid by UK households. The BBC has a commercial arm, BBC Worldwide, which operates a range of businesses including selling advertising across BBC websites to viewers outside the UK. Its profits are returned...

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