Apple Had A Better Black Friday Than It Expected

Monday, November 28th, 2011

Jordan Crook studied English Literature at New York University before entering the tech space. Prior to joining TechCrunch, Crook dabbled in mobile marketing and mobile apps as well as doing device reviews for MobileMarketer and MobileBurn. Crook is fascinated with alternative energy production and greentech. She is now a writer for CrunchGear. → Learn More

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apple-inventory1

The Black Friday madness has finally come to a close. Well, almost. We all still need to live through Cyber Monday — a much safer version of our public displays of consumerism — but for the most part Black Friday is behind us. People camped out all night, were pepper-sprayed, and hopefully walked away with some new gear for a cheap price.

Apple, which seemed to have the weakest discounts of almost any gadgets retailer, posted some strong numbers from its Black Friday one-day sale. According to a 9to5Mac source inside Apple, the company had originally expected to do four times the sales it usually does. By 7pm on Friday, however, Apple had blasted past its original goal and had its biggest sales day to date.

The source added that iPad and MacBook Air sales were strong, though we haven’t been given access to any of the actual figures, so we’ll have to take his word on that.


Company: Apple
Website: apple.com
Launch Date: April 1, 1976
IPO: February 26, 1980, NASDAQ:AAPL

Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod (offered with...

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