Apple Had A Better Black Friday Than It Expected

Next Story

The Cambrian Explosion In Startups

The Black Friday madness has finally come to a close. Well, almost. We all still need to live through Cyber Monday — a much safer version of our public displays of consumerism — but for the most part Black Friday is behind us. People camped out all night, were pepper-sprayed, and hopefully walked away with some new gear for a cheap price.

Apple, which seemed to have the weakest discounts of almost any gadgets retailer, posted some strong numbers from its Black Friday one-day sale. According to a 9to5Mac source inside Apple, the company had originally expected to do four times the sales it usually does. By 7pm on Friday, however, Apple had blasted past its original goal and had its biggest sales day to date.

The source added that iPad and MacBook Air sales were strong, though we haven’t been given access to any of the actual figures, so we’ll have to take his word on that.