Amazon: Kindles Are Flying Off The Shelves (But We’re Still Not Sharing Numbers)

Robin Wauters

Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

Monday, November 28th, 2011
fire

Amazon this morning pounded itself on the chest once more for selling Kindle devices as if they were hotcakes, particularly during last (Black) Friday. According to the company, it was the “best Black Friday ever” for the Kindle family, with Kindle sales “increasing 4x over last year”. As usual, don’t expect Amazon to share hard sales numbers, because they never do.

We’ll have to do with analyst estimates, which I’m sure will be rolling in during the course of this week (today is Cyber Monday and will likely result in another sales spike for Kindle devices). The number does run in the millions, of course, and Dave Limp, Kindle VP, is quoted as follows:

“Even before the busy holiday shopping weekend, we’d already sold millions of the new Kindle family.”

Amazon also reiterated, again, that its tablet computer, the Kindle Fire, is its bestselling product on Amazon.com. In fact, they say this has been the case for the past 8 weeks now, since the device was introduced on September 28.

Related: Black Friday E-Commerce Spending Up 26 Percent To A Record $816M; Amazon Most Visited Retailer


Product: Kindle Fire
Company Amazon

Kindle Fire brings you Movies, apps, games, music, reading and more, plus Amazon’s cloud-accelerated web browser Product features: 18 million movies, TV shows, songs, magazines, and books Amazon Appstore - thousands of popular apps and games Ultra-fast web browsing - Amazon Silk Free cloud storage for all your Amazon content Vibrant color touchscreen with extra-wide viewing angle Fast, powerful dual-core processor Amazon Prime members enjoy unlimited, instant streaming of over 10,000 popular movies and TV shows

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