Restaurant reservations service OpenTable is launching a completely redesigned mobile website today based on HTML5. The company says it was prompted to make the changes due to customer demand. Since 2008, the company has seated more than 15 million diners through both its mobile website and apps, representing over $600 million in revenue for its restaurant customers. These days, OpenTable mobile solutions account for more than 1 million diners seated per month.
The updated website offers a new look and feel, and was designed with a focused effort to better mirror the mobile app experience. Like OpenTable’s native apps, the site can now use geolocation to find nearby restaurants with tables available. Diners can also refine searches by neighborhood, cuisine and price, plus access photos, maps, menus and parking info. In addition, it also offers the most highly requested feature: reviews from other OpenTable diners.
The updated website is currently supported on Android, iPhone, Windows Phone and BlackBerry devices, which is kind of funny, considering that the company already has apps for all those platforms. It seems that no matter how big you get, you can never ignore the biggest platform of them all: the Web.
OpenTable also recently added a new Android Honeycomb (tablet) app, updated its Windows Phone app to support Mango’s Live Tiles for reservation reminders and updated its iOS apps to allow users to export reservations to their calendars.
In an accompanying infographic, OpenTable revealed a few more tidbits of data, including the following:
OpenTable provides a restaurant management system for restaurateurs called the ERB (Electronic Reservation Book). In addition, the company operates OpenTable.com, a website for making restaurant reservations online. The website initially launched in the San Francisco area in March of 1999. Since then OpenTable has grown to have a customer base of over 25,000 restaurants in the U.S., Canada, Germany, Japan, Mexico and the UK. More than 325 million diners have been seated via OpenTable.