Medialets Lands $8.4 Million For Mobile Rich Media Ad Platform

Robin Wauters

Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

Wednesday, November 9th, 2011
medialets

Medialets, which provides a rich media ad platform for mobile, has raised another $8.4 million in equity funding according to an SEC filing published this morning.

We’ve contacted the company to learn more about the investment, but it’s likely the funding was partly or entirely provided by earlier backers Foundry Group, DFJ Gotham Ventures and/or 500 Startups.

Medialets has raised a total of $18.4 million in funding to date.

Some of our earlier coverage:

Medialets Updates Universal SDK With Third-Party Rich Media Support, New Mobile Ad Formats And More

Medialets Launches Muse, A Creative Project Management Dashboard For Rich Media Mobile Ads

Adobe Just Made Medialets Its Mobile Ad Server


Company: Medialets
Website: medialets.com
Launch Date: June 1, 2008
Funding: $28.4M

Medialets is a third-party ad serving and rich media ad platform that enables brands, agencies and publishers to more effectively create, deliver and measure mobile and tablet campaigns. Medialets’ technology, which is built expressly for mobile, is supported by comprehensive services and a seamless workflow that transforms complex mobile ad executions into measurable and meaningful results. Every major agency holding group and the world’s biggest publishers, including BBC, BSkyB, CNN, ESPN, The New York Times, The Wall Street Journal,...

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