During today’s Google earnings call, CEO Larry Page shared some new stats on how the company is doing in new areas such as social and mobile. Google+ is now past 40 million registered users (vanity metric), and Google’s revenue run rate in mobile is now at $2.5 billion, which is up from a $1 billion run-rate about a year ago.
Page noted that there are 190 million Android devices (up from 130 million in July). More importantly, mobile revenue is now at a $2.5 billion run rate, up 150 percent from last year. Most of these revenues presumably comes from mobile search ads. Page would not break out the mobile search versus display ad revenues specifically, but given its dominance of mobile search it is likely that is where the majority of its mobile revenues are coming from.
For Google+, Page sees his nascent social network as just at its beginning stages. “We are baking identity and sharing in all of our products. Sharing on the Web will be like sharing in real life across all your stuff,” he says. Already, 3.4 billion photos have been uploaded to Google+.
Google+ will also touch every part of Google. “Last quarter we shipped the plus,”he says, “now we are going to ship the Google part.”
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...
A Google project headed by Vic Gundotra and Bradley Horowitz, Google+ is designed to be the social extension of Google. Its features focus on making online sharing easy for users. “Circles,” think social circles, akin to Facebook’s lists “Sandbar,” a user-unifying toolbar “Sparks,” a search engine for sharing content between users “Messenger,” a group messaging app that allows users to share with certain “Circles” “Hangouts,” group video chatting designed to allow up to 10 users video chat at once Each Google+ user can replace his...
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