ReportGrid, a recent graduate form the 2011 TechStars Boulder class has just raised a seed round in the amount of $750,000. The company, a data analytics as a service offering, is notable for powering its API for analytics and reporting through a cloud-scalable database and visualization engine.
Principal investors in the round included Launch Capital, David Cohen, Walt Winshall, Doug Derwin, and Ed Roman.
The service is designed to be a turnkey, hosted alternative to building and maintaining home-grown analytics solutions, like those that run on top of open source technologies like Hadoop.
The “magic” to ReportGrid’s offering is in the simplicity of the API it provides, which is RESTful and supports JSON. (ProgrammableWeb did a deep dive into the API back in May if you’re interested in learning more.) The API also plugs into a SaaS vendor’s product, allowing visualizations and analytics to become part of their product’s offering to customers.
Currently, ReportGrid is powering analytics for a range of customers, including SnapEngage and Fidatto.
Headquartered in Boulder, Colorado, ReportGrid’s advisors include Jim Franklin (SendGrid), Ari Newman (Jive Software), Bill Boebel (Rackspace), and Doug Derwin (Taylor & Company IP Law).