As I reported earlier today, Google is launching a marketing campaign to tout and promote the use of enhanced search ads, which it says are now shown for roughly one-third of all search ads.
I lifted some of the numbers that they’re boasting about on the dedicated marketing website, but I thought it’d be worth doing a separate post on the numbers they shared in relation to the +1 button, which the company started rolling out at the end of March 2011 (and more broadly last June).
Says Nick Fox, VP of Product Management at Google, in the blog post:
Since introducing the +1 button earlier this year, we now have more than 5 billion impressions on publisher sites a day.
And on the enhanced search ads marketing website, the company claims:
Our +1 button is being served 2.3 billion times a day all over the web.
I’m not sure where the discrepancy between those numbers stems from – both numbers were released today – but it’s always possible one statistic is older than the other. It’s also possible Google simply didn’t do a stellar job explaining, or that ‘serving’ and ‘impressions’ are not the same thing in their book. One theory is that the +1 button gets served 5 billion times a day on publisher sites, and clicked 2.3 billion times across the Web (including in Google search results).
We’ve asked Google for clarification, but either way, the +1 button looks like something of a hit.
UPDATE: According to Google, the +1 button is now being served 5 billion times per day; the 2.5 billion stat was from the company’s Q2 earnings call in July.
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...
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