eBay Adds Facebook Platform And Mobile Marketing Exec Katie Mitic To Board

Next Story

Gibson Shipping The Firebird X, A Computer Inside A Guitar

eBay is adding a new member to its board today—Facebook executive Katie Burke Mitic. She joins current board members eBay CEO John Donahoe, Pierre Omidyar, Scott Cook, Fred D. Anderson, William Ford, Marc Andreessen, Edward W. Barnholt, Dawn Lepore, David Moffett, Richard Schlosberg, and Thomas Tierney.

Mitic currently leads Platform and Mobile Marketing for Facebook, with responsibility for shaping and growing products for over two million developers and businesses that engage with Facebook’s 800 million active users. Prior to joining Facebook, Mitic served as Senior Vice President of Global Product Marketing at Palm, where she oversaw hardware and software product management and marketing, as well as business and corporate development.

She also previously served as Vice President and General Manager at Yahoo, managing strategic global businesses including Yahoo Mail, Yahoo Small Business and Yahoo Personals.

Mitic is an interesting choice considering eBay’s recent pivot towards social, local and mobile commerce. Surely, Mitic’s experience will help the company and its businesses, which include PayPal, GSI Commerce and others, expand into social technology and commerce opportunities.

Mitic also brings a more fresh, tech-savvy voice to the board, joining Andreessen. Choosing a board for any company, no matter what stage, is an extremely important decision. We’ve seen with both Yahoo and HP how board can affect the future of a company. Facebook has been particularly strategic in choosing its board, recently adding adding Netflix CEO Reed Hastings, and Politico Erskine Bowles to its board. Clearly, eBay is betting on people like Mitic to help advise the company in the right direction.

Donahoe said of Mitic “We are delighted to add such strong technology expertise and leadership to our board…Katie has great experience in building innovative global platforms, products and services. Her expertise will be a tremendous asset for eBay as we focus on enabling the future of commerce and changing how consumers shop and pay with our global platforms.”

Additionally, Mitic is set to speak at eBay and PayPal’s X.commerce Innovate conference in two weeks, where she will be announcing news related to Facebook and new developer platform X.commerce.