About a month ago, some additions to the code in Chromium (the open source browser behind Chrome) suggested that the long-fabled “GDrive” may be on the verge of actually launching. A week later, user-facing proof started appearing. Then earlier today, sharp-eyed social media consultant, Johannes Wigand, spotted something interesting during a presentation at a Google-sponsored event: something that sure looks a lot like Google Drive.
And it is.
Over the past month, we’ve been able to dig up more information about Google Drive. First of all, it is very real. And it is being used internally at Google. Of course, it was also real back in 2007 and 2008 before it was eventually killed. But talking to employees back then who saw and used the service all agreed that it was pretty wonky and not ready for prime time. This new version is expected to be much better.
As you can see in Wigand’s picture (above, with important elements circled by me), Google Drive on the web will essentially be Google Docs rebranded. This shouldn’t be a big surprise since Google has been positioning Docs as a sort of Google Drive since early 2010. The difference is that Google specifically didn’t want to call it that at the time. Now they do.
And it makes a lot more sense. Few people are using Google Docs for online storage beyond the files they use in Docs. Most still probably don’t even realize they can. Something as simple as changing the name to Google Drive should help with that. There will also be a new “My Google Drive” area for various folders in Google Drive. There will be other Drive-specific tools as well.
But here’s the real key: there will also be native syncing software that you install on your various computers and mobile devices. Yes, like Dropbox.
This was also true back in the day with GDrive, but again, the service (codenamed: Platypus) was said to be very buggy. Now it is said to work well. If you have a document on your computer that you want to move to another one, you simply drag and drop it into this new Google Drive sync app. Or, of course, you can use the web.
We haven’t heard the timetable for the Google Drive roll-out, but we imagine it will be fairly soon. Again, Google is using this internally right now and has been for some time. One thing that Google may be waiting for is Ice Cream Sandwich, the new version of Android due next month. There may be some built-in Google Drive component to it (though that’s just me speculating). And it seems that it will be at least a part of Chrome, and more importantly, Chrome OS.
Expect Google Drive to reside at drive.google.com (not live yet). It’s not clear how docs.google.com (the current home of Docs) will be used — perhaps as the home of the word processor app or maybe it will just redirect. Also not clear is how Google will allocate storage for this service, but presumably it will be the same as they currently do for Docs/Gmail/etc. You get a certain (ever-increasing) amount for free, and if you need more, you can buy it.
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...