Chew on this: two days after unveiling the developer preview of the next generation of its Windows operating system (“Hands On With Windows 8″), Microsoft filed a U.S. federal trademark registration for the word ‘CHARM’.
The description provided to the USPTO for CHARM is “computer programs; graphical user interface software; operating system programs”.
They’ve left cybersquatters the opportunity to grab microsoftcharm.com and windowscharm.com, though, so the trademark filing doesn’t necessarily mean anything.
Interesting, nevertheless, particularly given the timing.
If anyone knows what’s something cooking in Redmond, feel free to let us in on it.
You’d be making me and this charming young lady very happy.
Update: My bad. Some people kindly pointed out to me that ‘charms’ are commands (search, share, devices, settings and a button to return to Start) that come up when you swipe right in Windows 8.
Microsoft, founded in 1975 by Bill Gates and Paul Allen, is a veteran software company, best known for its Microsoft Windows operating system and the Microsoft Office suite of productivity software. Starting in 1980 Microsoft formed a partnership with IBM allowing Microsoft to sell its software package with the computers IBM manufactured. Microsoft is widely used by professionals worldwide and largely dominates the American corporate market. Additionally, the company has ventured into hardware with consumer products such as the Zune and...
Austin, TX
Seattle, WA
San Diego, CA
Menlo Park, CA
San Francisco, CA
Berlin, Germany
