• How Instagram Has Stayed Nimble As They Approach 10 Million Users

    Mg Siegler

    MG Siegler is a general partner at Google Ventures and a columnist for TechCrunch, where he has been writing since 2009. Previously, MG was a general partner at CrunchFund. And before TechCrunch, MG covered various technology beats for VentureBeat. Originally from Ohio, MG attended the University of Michigan in Ann Arbor, MI. He’s previously lived in Los Angeles where he worked... → Learn More

    Wednesday, September 14th, 2011

    Earlier today at TechCrunch Disrupt, Instagram co-founder and CEO Kevin Systrom was on a panel with Eric Ries and Scott Cook talking about Ries’ “Lean Startup” concept. In many ways, Instagram can now be viewed as perhaps the poster child of running lean — they have just six employees and they’re just shy of 10 million users. But it’s about more than just having a small workforce, Systrom says. It’s about staying nimble as you grow. In the video above, we talk about that and a bit more about Instagram.


    Company: Instagram
    Website: instagram.com
    Launch Date: March 2010
    Funding: $57.5M

    Instagram is a free photo sharing application that allows users to take photos, apply a filter, and share it on the service or a variety of other social networking services, including Facebook, Twitter, Foursquare, Tumblr, Flickr, and Posterous. The application is compatible with any iPhone, iPad or iPod Touch running iOS 3.1.2 or above or any Android device running Android 2.2 or above. In an homage to both the Kodak Instamatic and Polaroid cameras, Instagram confines photos into a square...

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