Since 2006, Zave Networks has been working on digitizing coupons and loyalty rewards programs with products like Zavers. With the rise of smartphones, the market has been exploding. Today, Zave Networks takes their cause to a much bigger potential audience: Google has just acquired them.
As they have announced on their site, “When we had the opportunity to join Google, we felt it was the perfect fit for our company and the perfect opportunity to rapidly drive the deployment and use of our platform to the next level.”
Says a Google spokesperson:
“We’re thrilled to welcome the Zave Networks team to Google. They have developed an impressive platform to connect consumers with coupons, special offers and reward programs for their favorite businesses, and we look forward to their joining our Commerce team.”
We hear that Zave will continue to offer their services to consumers, retailers, and marketers for now. But the play for Google here appears to be to bulk up their Commerce and Wallet products.
Terms of the deal are not being disclosed.
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...