PSA: Netflix Price Hike Rolls Out Today

Matt Burns

Matt is a Senior Editor at TechCrunch. Matt Burns is a family man first and attempts to be a writer second. Born and raised in the heart of the automotive world, only cars eclipse his love of gadgets. He previously wrote for Engadget and EngadgetHD before moving into the party house that is TechCrunch. He learned the retail side of... → Learn More

Thursday, September 1st, 2011
scumbag-netflix

Netflix adjusted its pricing back in July. The new two-plan system started immediately for new subscribers with current subs having until today, September 1st, to opt out of the higher-priced plans before they’re charged 60% more.

The good news, in case you forgot like, is that as Hacking Netflix points out, it really doesn’t hit current customers until their first billing date after September 1st. This of course means more procrastination!

It only takes a few seconds to determine your billing date. Jump over to Netflix, sign in and click the link in the top right corner labeled Your Account & Help. The top most section should have your billing date listed. In case you’re still raging from the price increase, this screen will allow you to give Netflix the finger and cancel your account entirely or drop down to a lower-priced option.

Netflix claimed that the 60% price increase was required to keep the DVD rental side of the business profitable. The company also internally separated streaming and DVD into their own divisions for better management and growth. Hopefully this change, along with the increase in price, will allow Netflix to grow and expand the streaming library. I’m getting rather tired of watching the same Power Rangers episodes over and over again.


Company: Netflix
Website: netflix.com
Launch Date: 1997
IPO: NASDAQ:NFLX

Netflix is the world’s leading Internet television network with more than 33 million members in 40 countries enjoying more than one billion hours of TV shows and movies per month, including Netflix original series. For one low monthly price, Netflix members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments. Learn more about how Netflix (NASDAQ:NFLX) is pioneering Internet television at...

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