Google Offers To Re-Write Your Webpages On The Fly, Promising 25% To 60% Speed Improvements

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Google has long been obsessed with speed. It’s paramount in pretty much everything they do. Which is why the launch of Google+ with some — gasp — attention paid to design is even more surprising. But a new service Google is launching this evening very much puts the focus back on speed — an obsessive amount of focus, one might say.

Page Speed Service is the latest tool in Google’s arsenal to help speed up the web. This service is also their most ambitious yet. When you sign up and point your site’s DNS entry to Google, they’ll enable the tool which will fetch your content from your servers, rewrite your webpages, and serve them up from Google’s own servers around the world. Yes, you read all of that correctly.

“Your users will continue to access your site just as they did before, only with faster load times,” Google notes. They say that applying web performance best practices across these pages should improve speed by 25 to 60 percent. Google will allow you to test out how much they’ll be able to speed up your site before you commit to it, apparently.

“Now you don’t have to worry about concatenating CSS, compressing images, caching, gzipping resources,” Google says. Okay, but isn’t that a little freaky, giving Google the ability to re-write and serve your pages on the fly? Perhaps. But if they really can deliver on the results they’re promising, it may be worth it.

Google says that Page Speed Service will be offered for free to a limited set of testers right now. Eventually, they will charge for it, and pricing will be “competitive”.