Investors Pump $90 Million Into Airbnb Clone Wimdu

Tuesday, June 14th, 2011

Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

Exclusive - TechCrunch has just learned that Wimdu, a recently launched Airbnb clone that has already managed to irk the latter, has raised a whopping $90 million round.

The capital injection comes from European investors Kinnevik and the infamous Samwer brothers’ Rocket Internet.

These investors are no strangers to the cloning of successful tech companies (they sold Groupon-inspired City Deal to Groupon, and started a Zappos clone called Zalando).

(Kinnevik also recently invested in a Russion Zappos clone dubbed Sapato.ru)

Notably, Airbnb is also raising a huge round of funding ($100 million or more) at a staggering $1 billion valuation, so you might say Wimdu isn’t just copying their idea and business model but also their financing strategy.

Seriously, though, if you’re somewhat familiar with Airbnb, you’ll have an easy job learning what Wimdu is: a community-driven marketplace for private spaces. The startup says it currently lists 10,000 apartments in over 150 cities around the world, in less than 100 days.

Already, its team has grown to 400 employees, working from 15 offices worldwide.

Wimdu is not the only Airbnb clone. There’s also 9flats, which recently raised capital from Silicon Valley investor Redpoint Ventures and was founded by German entrepreneur (and founder of Yelp clone Qype) Stephan Uhrenbacher.

Another German clone, Accoleo, was actually acquired by Airbnb just two weeks ago.

As we reported last week, Airbnb recently sent out an email to its 100,000+ hosts, warning them for ‘impostor websites’ like the above-mentioned clones, who they refer to as ‘scam artists’. From our previous article:

Why is Wimdu and its Chinese subsidiary such a threat? Well Wimdu and Airizu were created by the German Samwer brothers, prior Facebook investors whose modus operandi is creating European clones of popular American Internet services. The Samwers most profitably sold their eBay clone Alando.de to eBay in 1999 and their Groupon clone CityDeal to Groupon itself for around €100 million in 2010.

The Airbnb email does everything but call out the Samwer brothers by name for their questionable cut and paste innovation tactics, “these scam artists have a history of copying a website, aggressively poaching from their community, then attempting to sell the company back to the original” and “they claim that they are part of Ebay and/or Groupon.”

Company: Wimdu
Website: wimdu.com
Launch Date: April 2011
Funding: $90M

Wimdu is the central platform for all types of private accommodation and unites travellers with hosts around the world. Whether it is a private trip or a business trip – anyone who likes individual living and does not like to stay overnight in hotels will find a diverse selection of unique accommodation all over the world at www.wimdu.com. At www.wimdu.com, anybody can offer their flat, house or even a room in a shared flat to travellers. The host benefits from...

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Company: Airbnb
Website: airbnb.com
Launch Date: August 11, 2008
Funding: $120M

Founded in August 2008 and based in San Francisco, California, Airbnb is a community marketplace for people to list, discover, and book unique spaces around the world online or from an iPhone device. Whether the available space is a castle for a night, a sailboat for a week, or an apartment for a month, Airbnb is the easiest way for people to showcase these distinctive spaces to an audience of millions. By facilitating bookings and financial transactions, Airbnb makes...

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