Twitter has just announced a partnership with movie studio Paramount to offer Twitter users access to sneak preview showings of the studio’s new movie SUPER 8 for on Thursday, June 9, in advance of the film’s scheduled nationwide release on Friday, June 10.
Twitter says this is the first partnership where twitter is hosting movie sneak previews. To promote the sneak previews, the companies have designated the hashtag #Super8Secret, which Paramount has also sponsored as a Promoted Trend, which gives users a direct link to buy tickets to the advanced previews. At select theatres, some Super 8 Sneak Preview moviegoers will be treated to a free popcorn (with a concession purchase) at each show.
Twitter and Paramount previously released the movie’s exclusive trailer premiere via Twitter.
While the announcement is reminiscent of Twitter’s failed EarlyBird coupons and discounts program, it’s unclear what the benefit is for the user with the “Tweet Movie Sneak Preview”. There were no sneak previews available in Chicago (where I live) when I clicked on the Super-8 twitter link. Plus, the free popcorn offer is contingent on you spending other money for concessions. This seems more like an advertising relationship that’s trying to disguise itself as a deal for moviegoers.