A couple of hours ago, Paramount Pictures launched the trailer for SUPER 8, the new film from director J.J. Abrams and producer Steven Spielberg, only on and in partnership with Twitter.
Notably, the movie trailer is being seeded on TwitVid, a video upload site created by a small startup that was launched back in August 2009. Should be a boon for them.
According to the press statement, this exclusive trailer premiere marks a first for both the studio and Twitter. People can follow the account @Super8Movie to stay abreast of news updates and a first look at the trailer, and also use the hashtag #Super8Movie to share information about the movie with their friends.
Facebook isn’t completely out of the picture, though – Paramount Pictures is syncing its Twitter account with Facebook to connect the conversation between the two platforms.
Said Amy Powell, Paramount’s EVP of Interactive Marketing Strategies & Film Production:
“With Twitter, fans are able to foster a real time conversation in a communal viewing environment and we wanted people everywhere to have the chance to discover the SUPER 8 trailer here first.”
SUPER 8 will be released by Paramount Pictures nationwide on June 10th.
You can watch the trailer here.