Domain Dollars: Pay.com Now Up For Sale

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Sunday, June 5th, 2011

We just wrote about the sale of Social.com, which will auctioned off this week at DOMAINfest Barcelona with an opening bid of a whopping $5 million. The current record holder for the highest sale of a domain is Sex.com, which sold for $13 million in April. And today, we hear a new domain is on the market which could also bring in millions.

Pay.com is now listed exclusively for sale with DomainAdvisors. The domain company’s CEO Tessa Holcomb seems optimistic that the domain will command a “multi seven-figure price tag.”

The time seems to be right for the domain to bring in big bucks, as the payments wars heat up between players like Google, PayPal and Square. Google just unveiled their mobile payments technology, Google Wallet; and Square’s disruptive payments platform is continuing to grow like gangbusters.

PayPal also has a massive presence in the payments space, and is fast approaching 100 million users.

It should be interesting to see if a payments or financial company does snap up the domain. What do you think? Will Pay.com pay up more money than Social.com or Sex.com?

Photo Credit/Flickr/Amagill

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