+Like Browser Extension Pretty Much Eliminates The Need For Google +1

Thursday, March 31st, 2011

Alexia Tsotsis works for TechCrunch as a writer. She attended the University of Southern California in Los Angeles, CA, majoring in Writing and Art, and moved to New York City shortly after graduation to work in the Media industry. After four years of living in New York and attending courses at New York University, she returned to Los Angeles... → Learn More

Google launched the +1 feature of its social layer yesterday and if you’re like most tech journalists you probably likened the move to attaching a Facebook Like button to Google search results.

Well now someone has gone and done exactly that, no joke. Meet +Like, a Firefox, Safari and Chrome extension that lets you see how many people have liked a specific Google search result on Facebook as well as which of your Facebook Friends have recommended a specific piece of content, whether or not that action took place on Google search.

When you “like” something on +Like it gets posted on Facebook as well so you can share content you’re into with your social graph, sort of like what Google is trying to attempt with its Google Profile revamp and +1.

Said creator Koby Menachemi, “We built this extension after reading about +1 on TC . We couldn’t understand why [it's] not just putting the two things together (Google searches + Facebook’s Likes).” It took Menachemi and co-founder Shmueli Ahdut 3-4 hours using their own Crossrider framework to make the cross-browser extension.

Now Google +1 has key advantage over Google +Like in that you can also use +1 to like Google ads (and presumably monetize them). But seriously if I was Google, +Like would have me shaking in my boots.

Company: Google
Website: google.com
Launch Date: September 7, 1998
IPO: NASDAQ:GOOG

Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps and YouTube. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing them with a rich source of information....

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Website: facebook.com
Launch Date: February 1, 2004
Funding: $2.34B

Facebook is the world’s largest social network, with over 500 million users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 weeks, half of the schools in the Boston area began demanding a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskovitz and Chris Hughes to help build Facebook, and within four months, Facebook added 30 more college networks. The original idea for the term...

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