(Founder Stories) Stack Exchange CEO Joel Spolsky On When To Take VC Cash

Erick Schonfeld

Erick Schonfeld is a technology journalist and the executive producer of DEMO. He is also a partner at bMuse, a product incubator in New York City. Schonfeld is the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily... → Learn More

Wednesday, March 9th, 2011

Today, Stack Overflow founder Joel Spolsky announced that he raised another $12 million in venture capital and that he is changing the name of his company to Stack Exchange. He also happens to be our next guest on Founder Stories, the TCTV show where angel investor and Hunch co-founder Chris Dixon talks shop with other founders. (Disclosure: Dixon is also an investor in Stack Exchange).

The interview was taped before this announcement, but in the clip above Spolsky talks about when it’s right to bootstrap a startup versus taking venture cash. In his mind, there are Ben & Jerry’s types of businesses and Amazon types of businesses. The first one is a slog, builds slowly, and is better done as a bootstrapped startup. But if there is a land grab going on—as there is right now in Q&A and expert sites—then the venture route can help a startup get big as fast as possible.

It’s a tricky decision because most VC-backed startups don’t make it to be as big as the founders and investors hope. If your startup gets to $15 million in revenues with no venture capital, then “you are the king of New York,” notes Spolsky. But a VC-backed startup that can’t get past $15 million in revenues is nothing but a serf. Then what happens is the VCs pressure the founder to sell and “you might end up working for Conde Nast.” The horror.

In the clip below, Spolsky talks about how Stack Overflow got started and how he seeded the community of programmers with deep expertise from his popular blog, Joel On Software, and his co-founder Jeff Atwood’s Coding Horror. They turned their blog readers into rabid users, which is an excellent use of a blog.

(Watch Part II of this interview and other episdoes of Founder Stories, which is now available on iTunes)

Company: Stack Exchange
Launch Date: July 2008
Funding: $18M

Stack Exchange is a network of free, community-driven Q&A sites. Stack Exchange was created by the founders of Stack Overflow. Stack Overflow is a community knowledge exchange for programmers.

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Joel Spolsky is a globally-recognized expert on the software development process. His website Joel on Software is popular with software developers around the world and has been translated into over thirty languages. As the co-founder of Fog Creek Software in New York City, he created FogBugz, a popular project management system for software teams. Joel has worked at Microsoft, where he designed VBA as a member of the Excel team, and at Juno Online Services, developing an Internet client...

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Chris Dixon is a Partner at and co-founder of Founder Collective. He is also a contributing writer for TechCrunch. He previously was the CEO and Co-founder of SiteAdvisor, which was acquired by McAfee, and Hunch, which was acquired by eBay. In addition to his work with Founder’s Collective, Chris is a personal investor in early-stage technology companies, including Skype, TrialPay, DocVerse, Invite Media, Gerson Lehrman Group, ScanScout, OMGPOP, BillShrink, Oddcast, Panjiva, Knewton, and a handful of other startups that...

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