Wheretoget.it

Wheretoget.it is Quora for shoppers

Next Story

Qualcomm And CAA Back Creative Mobile Labs To Make Entertainment Apps

So now that everyone is pretty much in agreement that Quora was the hottest startup of 2010, we’ll definitely start to see a lot of Quora-inspired platforms and services for niche markets. Like fashion. Wheretoget.it is a brand new platform launched last week that is essentially Quora for shoppers. And yes, just as the URL indicates, the site seeks to respond to one very simple question: where to get it?

You don’t have to be a fashion expert to appreciate the concept. I’m sure many of us have been in a situation where we’ve seen someone with a nice bag, tie, scarf, etc. and would like to know where to get it. But since it can be hard to approach a random person in the street (or better yet, a photo in a magazine or on a blog), we never find out where to get the item. With Wheretoget.it, users can upload a photo of the item to the platform and let the site’s community do the work.

Users can respond by posting links to the product on e-commerce sites and for every link posted, the user gets 10 points. While the startup is still tinkering with its business model (most likely based on affiliation and sponsored links), it would definitely make sense to offer discounts to users with a certain number of points.

Wheretoget.it seems even more simple to use than Quora – perhaps because of the site’s visual aspect and the fact that it is only dealing with one simple question. But otherwise, a majority of the features are more or less the same. If users come across a particular item that they like, they can “follow the look” to find out when other users post links on where to get it. All regisered users have profiles – which let other users view their activiy and history – and obviously there is the exact same Facebook and Twitter integration as one would find with Quora. Oh, even the little red and yellow “reply” or “follow” buttons look like they’re right off the Quora site (but in different colors, obviously).

But what seems a little tricky is avoiding double-posting the same item. Even if they are using tags, it could be difficult to screen for the same item. Then again, the team doesn’t really seem too concerned by this. What they are more preoccupied by is responding to the real-time demand, as fashion trends change rather rapidly. This is the reason that there are 2 different categories at the top of the homepage, titled “Popular Quests” and “New Quests.” Naturally “New Quests” is updated in real-time, where as the queries in “Popular Quests” are selected by the team.

Additionally, the company is planning on integrating some geolocalization aspects into the platform. This is mainly so that e-shoppers who prefer to try on an item before buying it can find places to do so.

Naturally, Wheretoget.it is not only riding the Quora wave but is also part of a new trend of social shopping services coming out of France. Some of these sites include social mirror LooknBe, social wardrobe Dress-Me, social live fashion site Ykone and video-based social shopping platform Walldress. Plus, the Wheretoget.it team had also launched a crowd-sourced lookbook called Hypeed prior to the new site.

So whether you want to dress like you’re fresh off the runway from Paris fashion week or a cheap version of Mark Zuckerberg, Wheretoget.it will show you where to go to get what you’re looking for. Now I’m curious what the next Quora-inspired site will be…

  • http://topsy.com/eu.techcrunch.com/2011/02/07/wheretoget-it-is-quora-for-shoppers/?utm_source=pingback&utm_campaign=L2 Tweets that mention Wheretoget.it is Quora for shoppers -- Topsy.com

    […] This post was mentioned on Twitter by TechCrunch Europe, Francesco Maio, wheretoget it, Guillaume, Daniel Taylor and others. Daniel Taylor said: Wheretoget.it is Quora for shoppers http://dlvr.it/Fywm0 […]

  • http://x.co/J9cm [ TheDaily3D.com | Sat3D.TV ]

    could Quora be the next buy of AOL? :)

    • http://www.facebook.com/Mr.Kart Karthi Keyan

      LOL.. AOL will end up in buying. They need to start focusing on making money from current business.

      Anyone remember Bebo deal..? LOL $850M acquisition sold for $10M ..

      Some key maker is throwing AOL’s cash.

      Happy Buying!

  • UW Student

    Finally a Quora related post. I’ve been waiting for this since I woke up this morning.. not reading about quora on TC was driving me crazy..finally got my daily fix. Thanks!

  • http://www.facebook.com/jfvasconez Juan Vasconez

    I honestly believe Quora is paying TechCrunch for the publicity. I can’t think of any other reason why TechCrunch would so fervently take up the Quora banner like this.

  • http://www.facebook.com/jfvasconez Juan Vasconez

    I honestly believe Quora is paying TechCrunch for the publicity. I can’t think of any other reason why TechCrunch would so fervently take up the Quora banner like this.

  • http://jetlib.com/news/2001/11/29/wheretoget-it-is-quora-for-shoppers-now-you-can-find-that-borat-mankini-you%e2%80%99ve-always-wanted/ Wheretoget.it Is Quora For Shoppers (Now You Can Find That Borat Mankini You’ve Always Wanted) | JetLib News

    […] Read the rest of this entry » […]

  • Insider#

    Just a few additional comment on Wheretoget.it ; on the contrary to what it may look like, the company is French and has been founded a year ago by a young and talented programmer -Romain Moyne- as well as Nicolas Metzke, a former exec from Ciao. It is said that the company is backed by a well known French entrepreneur. Where to get aims at being translated in most key languages very soon. Its model while still unset, is very much tied to sponsored link, as far as we can understand.

  • http://jetlib.com/news/2011/02/07/wheretoget-it-is-quora-for-shoppers-now-you-can-buy-that-borat-mankini-you%e2%80%99ve-always-wanted/ Wheretoget.it Is Quora For Shoppers (Now You Can Buy That Borat Mankini You’ve Always Wanted) | JetLib News

    […] Read the rest of this entry » […]

  • http://www.quora.com/What-is-the-next-big-thing-in-eCommerce-after-gilt-com-and-groupon-com#ans366061 What is the next big thing in eCommerce after gilt.com and groupon.com ? - Quora

    […] 0 CommentsCannot add comment at this time.  Kristin Farren Moss maybe something like this?http://eu.techcrunch.com/2011/02…wasn't france the home of the original gilt?Insert a dynamic date hereView All 0 CommentsCannot […]

  • Not New Idea Here

    In June 2010, at chicago.startupweekend.org, they had a company with the exact same model. The facebook page: http://www.facebook.com/UVVOeasilyfound#!/UVVOeasilyfound

  • Not New Idea Here

    In June 2010, at chicago.startupweekend.org, they had a company with the exact same model. The facebook page: http://www.facebook.com/UVVOeasilyfound#!/UVVOeasilyfound

  • http://twitter.com/Egypt_Red_Free Egypt Red Movement

    quora quora quora quora quora quora quora quora quora quora quora quora quora quora quora quora quora quora quora quora quora quora quora quora quora quora quora quora quora quora

    • http://www.whoisbid.com Whoisbid

      How come there is so much quality and unique content these days from bloggers?

  • EricVP

    “the Quora wave”?

    • insider2

      t’es qui toi? :-)

  • http://www.str3em.com Jake Harmon

    Oh man, it’s just so blatant.

  • Anonymous

    “So now that everyone is pretty much in agreement that Quora was the hottest startup of 2010..”

    Nobody thought that crap-tastic Aardvark ripoff was good for anything except TC.

  • inthewoods

    Jesus christ the fashions on that website are painful.

  • http://www.facebook.com/Mr.Kart Karthi Keyan

    #1. Well, Quora is a copy cat of StackOverFlow.com (Social QA for programming & tech stuffs).

    #2. There are many QA sites coming.. You can see http://AdultQA.com (Adult QA).

    #3. Now, I need someone to make WhereToGetTechNe.ws ? or TCAlternates.com

    Thanks AOL for killing TC.
    Thanks MA for leaving your readers to get more productive

    I guess what MG would do ? Apple, Android, WinMo7.. What to love with? He will go crazy.

  • http://ohsugar.com.au/2011/02/07/wheretoget-it-is-quora-for-shoppers-now-you-can-buy-that-borat-mankini-you%e2%80%99ve-always-wanted/ Oh, Sugar! » Wheretoget.it Is Quora For Shoppers (Now You Can Buy That Borat Mankini You’ve Always Wanted)

    […] Read the rest of this entry » […]

  • http://trendoloji.com/?p=1138 \u003cimg class\u003d”alignleft size-full…

    […] Read the rest of this entry » […]

  • Ethan

    I can walk down to the second floor and ask the guys at Quora what’s the deal with them and TC. We at Veetle on the 4th floor on Hamilton need love from TC too. Hey, TC, how about you come up stairs and cover veetle.com, we have 10x the users and we are streaming 2011 SAP Open right now. Yes this is also a blatant ad.

  • Sameerkhanduri

    “So now that everyone is pretty much in agreement that Quora was the hottest startup of 2010”

    Seriously? When did this happen?

  • Don

    I guess Quora is not the best source for consumer questions now…?

  • http://www.whoisbid.com Whoisbid

    I have seen lots of people plugging Quara but I never been excited enough to investigate what it is. Maybe I am the only one

    • http://www.whoisbid.com Whoisbid

      No it was not a typo. Quara can be bought through contacting eagerbiz

  • Facebook User

    Quora even gets coverage when TechCrunch talks about other startups. Freaking amazing. Who is their PR firm? Inquiring minds want to know and to hire them. I figured out how to get ShopSavvy mentioned in TechCrunch – pitch ‘ShopSavvy is like Quora for products’. Woot!

  • dave

    why hasn’t Facebook built this feature into their platform? Seems like a no-brainer and easy to replicate, or acqu-hire this thing…

    • http://playtomic.com Ben

      Why would they build it when they can buy Quora for just 17 billion dollars!

blog comments powered by Disqus