Verizon's First iPhone Commercial: It Begins

Mg Siegler

MG Siegler is a general partner at Google Ventures and a columnist for TechCrunch, where he has been writing since 2009. Previously, MG was a general partner at CrunchFund. And before TechCrunch, MG covered various technology beats for VentureBeat. Originally from Ohio, MG attended the University of Michigan in Ann Arbor, MI. He’s previously lived in Los Angeles where he worked... → Learn More

Thursday, January 20th, 2011

Well that didn’t take long. Here it is, the first Verizon iPhone commercial.

As you can see, the focus is on clock — the first one on 11:59 — implying that people in all different walks of life are waiting for something. There’s the noise of a click constantly ticking in the background as a low hum becomes a louder hum.

Then the voice over: “To our millions of customers, who never stopped believing this day would come…”  The clock strikes 12. A girl smiles. “Thank you.” Cue the iPhone 4 logo. Cue the Verizon logo. Cue the launch date: 2.10.11. And then the new tagline: “It Begins”.

As expected, there’s nothing about Android. Nor is there anything about AT&T. It’s only about the iPhone. And Verizon. Together.

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