Zoho Debuts Online Accounting And Invoicing Service Zoho Books

As we wrote last week, Zoho was prepping the launch of an online accounting software called Zoho Books. Today, the productivity suite empire is launching Zoho Books to the public.

Zoho’s 26th productivity app, Zoho Books, is an online accounting software that gives business as snapshot of money flowing into and out of accounts. The software allows you to send invoices for payments, receive online payments, record bills and expenses, monitor bank and credit card transactions, deal in a variety of currencies, manage contacts, and share data.

Users can generate custom estimates, quotes and invoices in multiple currencies-complete with company logos and other customizations. Users can also receive payments online, automate recurring invoices and other repetitive tasks, and send out payment reminders.

The software, which costs $24 per month, also allows business owners to track bank and credit card transactions such as deposits, fund transfers, credit card charges, refunds and expenses. Zoho Books is also launching with a designated app in the Google Apps Marketplace, which is free.

Of course, Zoho will face competition from the popular accounting software from Intuit, Quickbooks. But Zoho Evangelist Raju Vegesna says that Zoho Books has deep integration with the company’s twenty-something productivity suite apps (i.e. you can import contacts from Zoho CRM), which gives users a comprehensive experience across many different business applications.

For a company that competes with Microsoft ad Google and has never raised any outside funding, the startup is steadily growing, and now has 4 million users and is adding 150,000 new users per month.