Apparently our parent AOL has this super-secret iPad app they’ve been working on for a few months. Like everyone else on the web today, the only thing we know about it is its name, Editions, and that it’s “coming soon” — the stuff on the teaser page. They (smartly) tend to not divulge secret project information to us. Based on the tagline, “The magazine that reads you”, we’re going to assume it’s a Flipboard-like app that looks at your interests and serves up content for you in a pretty format.
But actually, the “behind the scenes” video the team made as an easter egg for the teaser site actually reveals quite a bit more. For example, Senior Director of Mobile Projects, Sol Lipman, was more in favor of the tagline: “The app for when you crap.”
Watch below as Lipman, VP of Communications, Kiersten Hollars, President of Consumer Applications, Brad Garlinghouse, VP of Mobile, David Temkin, and others from the AOL family yuk it up at the west coast HQ. There’s even a too-insidery reference to a certain situation.
AOL is a global advertising-supported Web company, with display advertising network in the U.S., a substantial worldwide audience, and a suite of popular Web brands and products. The company’s strategy focuses on increasing the scale and sophistication of its advertising platform and growing the size and engagement of its global online audience through leading products and programming. History of Aol: AOL was founded in the early 1980’s as Control Video Corp, with an online service, Gameline, for the Atari 2600 console. ...
The Apple iPad, formerly referred to as the Apple Tablet, is a touch-pad tablet computer announced in January 2010, and released in April 2010. It has internet capabilities running on either WiFi or 3G, and offers an optional dock with a full size mechanical keyboard. The iPad is a line of tablet computers designed, developed and marketed by Apple Inc. primarily as a platform for audio-visual media including books, periodicals, movies, music, games, and web content. Its size and...
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