Well you have to give T-Mobile one thing: they sure are quick. It was only yesterday that Verizon announced that the iPhone 4 was coming to their network in a few weeks. That means that both AT&T and Verizon, the two largest carriers in the U.S., will now have the device. Meanwhile, the two smaller ones, Sprint and T-Mobile, will not (at least not yet). But T-Mobile believes they can offer customers something you can’t get on the iPhone on Verizon or AT&T: 4G speed.
Below, check out their new ad in true Apple-mocking style (similar to a previous one they did making fun of the iPhone for being on AT&T’s network). They’re calling this new ad “Identity”. It features the same attractive woman (T-Mobile), hip guy (iPhone 4) and corporate man (AT&T) from the other ad. But this time there’s a second corporate guy to represent Verizon (he has the red tie, AT&T has a blue tie, get it?). Cute.
Writes a rep for T-Mobile, “The ad features a similar look and feel to our recent myTouch 4G ads and shows that there’s no fun in having a great device running on a slow network.“
The ad should start airing on TV networks next week, we’re told.
So now we know how T-Mobile is going to advertise against the iPhone 4 — but how is Verizon going to tout their new toy?
T-Mobile is a mobile telephone operator headquartered in Bonn, Germany. It is a subsidiary of Deutsche Telekom. T-Mobile has 101 million subscribers making it the worlds sixth largest mobile phone service provider globally.
Verizon Communications Inc. delivers broadband and other wireline and wireless communication innovations to mass market, business, government and wholesale customers. Verizon Wireless operates America’s largest wireless network that serves nearly 102 million customers nationwide. Verizon’s Wireline operations include Verizon Business and Verizon Telecom, which brings customers converged communications, information and entertainment services over Verizon’s fiber-optic network.