• Professional Social Network LinkedIn Takes Groups Public

    Monday, December 20th, 2010

    Leena Rao currently works as a writer for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

    Launched in August of 2009, LinkedIn Groups allows anyone on the professional social network to create a forum around a specific subject or profession where users can comment and share news and information. In June, LinkedIn spruced up the Groups feature, adding the ability to like a discussion, follow a group and more. As of today, LinkedIn had over 750,000 groups on the platform.

    Today, the social network, which now has 85 million users, is opening up Groups to the public, allowing administrators to make discussions searchable on the web and on LinkedIn. For public groups, any LinkedInmember can view a group’s discussion if he or she is not a member of the particular group. LinkedIn is also allowing users to share links to discussions from Groups on Twitter and Facebook.

    Admins can also restrict a Group’s privacy. If an admin switches to an Open Group, LinkedIn will let all members know about the change and future discussions will be viewable online. Past discussions from the private time period will be accessible to the group’s members, through a members-only archive.

    The Groups feature already resembled a Facebook-like interface, aiming to bring social conversations to the professional network. But by opening Groups to the public, LinkedIn is allowing users to spread the conversation around the web, which could help the network become more of a social destination as opposed to simply a networking hub. Here’s an example of TED’s open Group.

    Company: LinkedIn
    Website: linkedin.com
    Launch Date: May 1, 2003
    IPO: NYSE:LNKD

    With over 100 million users representing over 200 countries around the world, LinkedIn is a fast-growing professional networking site that allows members to create business contacts, search for jobs, and find potential clients. Individuals have the ability to create their own professional profile that can be viewed by others in their network, and also view the profiles of their own contacts. Competitors to LinkedIn include sites such as XING, Doostang and Ecademy. Of note, LinkedIn won...

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