Naturally, no sooner do a publish a story on Google’s forthcoming social product and some of the intrigue surrounding it, do some new sources come out of the woodwork. We can now confirm, by way of no fewer than four sources, that Google’s social product is in fact internally called “Emerald Sea”. And yes, obviously, it is being dogfood tested within the company.
In the previous post, we noted that an anonymous user on Quora stated that the project was internally called “Emerald City”. We also stated that we had heard “Emerald Sea”, but figured that perhaps we had just heard it wrong. But it turns out that Mr. or Mrs. Anonymous is actually the one that likely heard it wrong.
Still, that user’s other info remains inline with what we’ve heard. That Emerald Sea will be a social layer that spread across the majority of Google’s properties.
One tipster, a former Googler, warns that these internal nicknames shift all the time and it could even end up being known as “Emerald City” at some point. As to what Google will end up calling it when it gets released next year, that remains up in the air, it seems.
I just hope Google chose “Emerald Sea” after the John Ringo novel above. It’s just so magical.
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...