Go Try It On Raises Funding From Index Ventures; Launches iPhone App

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Go Try It On, a startup that allows users to share photos of themselves and get opinions on their looks, has raised and undisclosed round of funding from Index Venture’s seed fund and angel investors, including Alex Zubillaga. In conjunction with the announcement, the startup is also releasing its first mobile product, a free iPhone app.

On Go Try It On, you can upload a photo of yourself, add descriptions of the brands you are wearing and include context around the choice of the oufit (i.e. concert, holiday party). The site’s community can then comment on the site and provide feedback on fellow members’ outfits. Users can choose to ask the greater Go Try It On community, just share with their friends on Facebook, or ask a brand for advice.

The iPhone app allows you to access your looks and reviews from the app, as well as upload and share looks directly from app. You can also highlight your location, and share your look with your contact book.

For Go Try It On, which centers around sharing looks on the go, an iPhone app makes sense and should be complimentary to the startup’s web platform. While CEO and founder Marissa Evans declined to share the number of users the site has, she said that since launch in March, users have share 1 million opinions. And 80 percent of users are female, with 40 percent of traffic coming from outside the U.S. So far, Zara is the most popular clothing brand that is shared on the site.

Go Try It On faces competition from Weardrobe, Polyvore, and Fashism (which also just launched an iPhone app).

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