Here, Watch Microsoft's First Official Ad For Kinect

Devin Coldewey

Devin Coldewey is a Seattle-based writer and photographer. He has written for the TechCrunch network since 2007. Some posts he’d like you to read: The Dangers of Externalizing Knowledge | Generation i | Surveillant Society | Choose Two | Frame Wars | The User’s Manifesto | Our Great Sin His personal website is coldewey.cc. → Learn More

Thursday, October 21st, 2010


Remember that $500 million ad campaign we heard about the other day? Well, it’s starting. The first real ad for the Kinect has just hit the airwaves (during Oprah, maybe?) and it’s not bad. I’m a fan of simplicity in advertising, and this has that to some extent, but there’s a lot of lead-up to actually seeing the games in action.

Some other ad ideas Microsoft might want to consider:

  • Monkey smashing controller with bone
  • Burglar caught by motion camera, then joins in the fun!
  • Same as above, but with Santa
  • Cute faun butt

Bring on the millions, Microsoft. Your new ad guru is here.

Incidentally, that’s not a very good version of that LCD Soundsystem song (“Yeah”). You want “Yeah (Pretentious Mix),” which I found on DFA’s second compilation disc.

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