Carol Bartz was almost subdued on today’s earnings call. Missing were the salty outbursts of previous conference calls, but she did manage one zinger. Apparently, one of Yahoo’s problems before was an inflexible content management system which couldn’t deal with rolling out new features quickly or interactivity. According to Bartz, “to do a blogging event was an extremely hard engineering feat.”
Well, now after spending a lot of time and money creating a new content management system (Yahoo News is now on it as of yesterday), Bartz says Yahoo is ready to dive headfirst into the online media business. Instead of a technology stack, she talks about a “content stack,” with original Yahoo editorial on top, followed by licensed news and articles from other sources, “pro blogging,” and then crowdsourced news and information at the bottom (presumably, that will come from her Associated Content acquisition).
As an example of how Yahoo can help turbocharge these different forms of content, Bartz shared some pretty impressive numbers for the Upshot news blog Yahoo launched on Yahoo News during the summer. In six months time, the blog is now doing 80 million pageviews a month and minutes spent on the blog shot up from 7 million to 270 million minutes. She also mentioned that Yahoo video streams are up 92 percent on an annual basis.
With the new code, adding things like blogging, comments, video and other interactive media is now easier and doesn’t require amazing feats of engineering. Welcome to wonderful world of blogging, Carol.
On January 13th, 2009, Carol Bartz was named CEO of Yahoo, succeeding outgoing CEO & Founder Jerry Yang, and she held this position until September 6, 2011. Prior to joining Yahoo as CEO, Carol Bartz was executive chairman of the board of Autodesk, Inc. Bartz was chairman, president and CEO of Autodesk for 14 years and stepped down in April 2006. During her tenure, the company diversified its product line and grew revenues from $285 million to $1.523 billion in...
Yahoo was founded in 1994 by Stanford Ph.D. students David Filo and Jerry Yang. It has since evolved into a major internet brand with search, content verticals, and other web services. Yahoo! Inc. (Yahoo!), incorporated in 1995, is a global Internet brand. To users, the Company provides owned and operated online properties and services (Yahoo! Properties, Offerings, or Owned and Operated sites). Yahoo! also extends its marketing platform and access to Internet users beyond Yahoo! Properties through its distribution network...
Austin, TX
Seattle, WA
San Diego, CA
Menlo Park, CA
San Francisco
San Francisco, CA
