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TWS2010 Showcases 10 Promising Israeli Startups

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I am at the fourth annual TWS Conference where ten Israeli companies will present their products on stage today. Yet again, Yaron Orenstein, the conference organizer, has lined-up an impressive list of judges to weed through the applications and presentations.

These include: Ron Conway & David Lee from SV Angel, Emily Chang, Co-Founder, Ideacodes, Christine Herron, Principal, First Round Capital, Saul Klein, Index Ventures, and Yair Goldfinger, Co-Founder of ICQ & Dotomi.

Here are the ten companies to present on stage today:

Kryon Systems develops software called ‘Leo’ which provides actionable help. For example, say you’re working on an Excel sheet and want to merge cells. Instead of just looking it up in the help section, you would type it into Leo’s floating help bar which would offer to do it for you. You would then see the mouse move and perform the necessary actions. The windows only application currently supports Microsoft Office 2007 and claims to expand to iTunes, FireFox, Facebook, and other applications.

POSE is debuting a Point Of Sale system (POS) for small businesses that can be run on desktops and any mobile device. A big claim no doubt. All the subscription-based service requires an internet connection and customers can manage their inventory, clients, receipts and orders from any device. Word on the street is that local investors are lining up.

give2gether provides non-profits a fundraising platform to improve donor conversion rates and participation levels. The platform is designed to take advantage of social media outlets and game theory to boost awareness and enhance group impact on donation and volunteer participation.

Velocee is a mobile Content Distribution Network (CDN) that relieves data network congestion by predicting subscribers’ individual mobile data usage trends. It then optimizes delivery which provides cost savings for the carriers and a snappier media and web experience consumers.

Concealium markets DynamicShield, a solution aimed at protecting corporate data on SaaS applications. The service is based on data-centric protection that is independent of the data format, the transport method or the media where the data is stored. Their words, not mine.

Winners of Mini-SeedCamp Tel-Aviv and SeedCamp in London, Sparkeo is a learning platform that lets experts create and sell interactive video courses over the web in minutes. Sparkeo targets ‘experts’ in any field with the promise of making additional income while transferring their knowledge.

TechCrunch Disrupt Battlefield SF startup Superfly is like Mint for travel. It helps you make the smartest travel decisions so you get the most out of your mileage points and accommodations. This sometimes means that getting the cheaper ticket is not the wisest decision as, for example, it can impact your hotel options. From our initial review:

The service offers a simple interface to track the total value of your rewards, airlines miles over time, and spending patterns with horizontal lines marking achievement level over time valuable in a space where very few airlines provide you with any decipherable tools to manage your obsession.

Webydo is a Design Management System (DMS) that transforms Photoshop PSD files to functional websites with no knowledge of HTML or CSS. Using drag-and-drop only, the platform outputs W3C compliant, cross-browser validated code with pixel by pixel accuracy.

Touchoo is an end-to-end solution for the creation and distribution of interactive children’s book-apps, for touch-screen platforms. Using Touchoo, publishing houses and creators, have a cost-effective way to bring their content to young readers. The site also serves as a book catalog for parents.

TA-Vision specializes in utilizing artificial intelligence to create automated chat solutions where virtual agents (as opposed to real humans) chat with websites visitors and service their needs. Spooky.

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