Google did something pretty interesting during their Q3 earnings call today: they gave some actual break-out numbers. Google CFO Patrick Pichette noted that this isn’t something Google has done before, nor do they plan to do it in the future, but he wanted SVP of Product Management Jonathan Rosenberg to share three big numbers that Google is particularly proud of. So what are the three numbers?
Display ad run rates, YouTube monetizable views, and mobile revenues. All three numbers are in the billions, Rosenberg noted.
Rosenberg brought up the fact that people keep asking what the next billion-dollar business is for Google. “It’s display and it’s already here,” he said. Google is looking at a $2.5 billion run rate for non-text display ads, he specifically said.
He then moved on to YouTube. The world’s largest online video platform is now monetizing 2 billion views per week, Rosenberg said. For some perspective, there are about 2 billion total views per day through the service. This monetization rate is up 50 percent year-over-year. These numbers have been previously reported.
The final number that Rosenberg wanted to share was one billion. As in, the annualized run rate on mobile for Google is now one billion dollars. “It’s the future of search on the Internet,” Rosenberg said. He said that mobile search queries have grown five times over the past couple of years. And recently Android is fueling this.
And finally: “All of these businesses are growing,” Rosenberg concluded with. Obviously, this is all in response to the growing concern that Google is a one-trick pony when it comes to making money (text-based ads). That’s already not the case, is Google’s perspective.
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...
YouTube provides a platform for you to create, connect and discover the world’s videos. The company recently redesigned the site around its hundreds of millions of channels. Partners from major movie studios, record labels, web original creators, viral stars, and millions more all have channels on YouTube. YouTube is predominantly an ad-supported platform, but also offers rental options for a growing number of movie titles. YouTube was founded in 2005 by Chad Hurley, Steve Chen and Jawed Karim, who...
Android is a software platform for mobile devices based on the Linux operating system and developed by Google and the Open Handset Alliance. It allows developers to write managed code in Java that utilizes Google-developed software libraries, but does not support programs developed in native code. The unveiling of the Android platform on 5 November 2007 was announced with the founding of the Open Handset Alliance, a consortium of 34 hardware, software and telecom companies devoted to advancing open standards...
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