• Google's Awesomely Useful And Obvious "Highlight To Search" Chrome Extension

    Thursday, October 14th, 2010

    MG Siegler is a general partner at CrunchFund and a columnist for TechCrunch, where he has been writing since 2009. His focus is on Apple. Prior to TechCrunch, MG covered various technology beats for VentureBeat. Originally from Ohio, MG attended the University of Michigan in Ann Arbor, MI. He’s previously lived in Los Angeles where he worked in Hollywood and in... → Learn More

    Sometimes, it’s the little things in life.

    Earlier this evening, Google published a post on their Chrome Blog highlighting some of their favorite new extensions for the Chrome web browser. As there are now something north of 8,000 Chrome Extensions out there, this seems like a good idea (which Google plans to do regularly) to highlight new ones. But buried at the bottom of the list is one Google made themselves. It’s called Highlight to Search. And it’s awesome.

    It’s such a simple thing: when it’s installed, any word you highlight with your mouse cursor on any webpage will bring up a search magnifying glass icon below it. Clicking on that will open a tiny Google Search overlay box with that word already entered. An auto-suggest drop-down also populates just in case you’re looking for something related. And clicking on any of the suggested results will open the full query in a new Chrome tab. Again, so simple, so obvious, but so useful.

    The truth is that you could sort of do something similar already with Chrome. If you highlight any word and then right-click, you’ll see an option to “Search Google for XXXXXX”. I use it all the time. But the extension saves a right-click, gives users a much nicer interface, and gives you auto-suggestions.

    The app has actually be out for a few weeks, but only has a few thousand installs. For comparison sake, the Chrome to Phone extension which Google also recently released has nearly 200,000 installs.

    This is yet more proof of why extensions are awesome. One man’s potential bloat (which this would be if it were a default feature) is another man’s treasure.

    Company: Google
    Website: google.com
    Launch Date: September 7, 1998
    IPO: NASDAQ:GOOG

    Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...

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    Product: Google Chrome
    Website: google.com
    Company Google

    Google Chrome is an based on the open source web browser Chromium which is based on Webkit. It was accidentally announced prematurely on September 1, 2008 and slated for release the following day. It premiered originally on Windows only, with Mac OS and Linux versions released in early 2010. Features include: Tabbed browsing where each tab gets its own process, leading to faster and more stable browsing. If one tab crashes, the whole browser doesn’t go down with it A...

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