Dude-Centric Video Network Break Media Goes After Hispanic Market With Tu Vez

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Break Media, a social video and entertainment site for guys, is launching another vertical today: Tu Vez. Tu Vez is a Hispanic male-focused website that similar to Break’s other male-focused video sites features video and news content ranging from entertainment and gaming to sports and culture.

Break Media CEO Keith Richman says the launch of Tu Vez made sense considering the Hispanic population is one of the fastest-growing demographics in the U.S. Not only are there few media sites that cater to the male Hispanic demographic, says Richman, but Tu Vez is also a great opportunity for advertisers to reach this group.

Tu Vez’s content focuses on English-language articles and videos covering topics like music, television, movies, sports, games and current events. Sample articles range from ‘Nacional Fan Gets Jersey Tattoo’ to ‘Greg Giraldo’s Five Funniest Roasts.’

Tu Vez adds to Break Media’s nine entertainment destination sites, which include Break.com, MadeMan, Chickipedia, Cage Potato, Holy Taco, Screen Junkies, and All Left Turns (Break also operates an ad network). The network of sites reaches nearly 110 million unique viewers monthly, according to comScore. The startup recently launched a 3D programming-focused video channel, and acquired gaming site FileFront.

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