Dude-Centric Video Network Break Media Moves Into 3D Programming

Following the success of 3D technology on films like Avatar, Break Media, a social video and entertainment site for guys, is moving into 3D programming today with the launch of a 3D video channel on Break.com. Video content, which will include action sports videos and a series of 3D mini-shows, will both be curated in-house and aggregated from across the web, so viewers have a one-stop-shop for 3D content online. See our in-depth guide to 3D technology here.

Break Media’s has nine branded properties, which include Break.com, MadeMan, Chickipedia, Cage Potato, Holy Taco, Screen Junkies, and All Left Turns, and also operates an ad network. While the Break’s CEO CEO, Keith Richman says that there isn’t a wealth of 3D content on the web at the moment, he believes that demand will steadily increase and wants to get into the game early.

Break’s original content that it will be created in-house includes X3D, an extreme sports series with skateboarding, Motocross, BMX, and MMA videos; Scare3D, a horror series that presents the viewer with a new frightening scenario each week; and Life in 3D, a series that takes a unique look at everyday objects and surroundings and exposes them in all their 3D glory.

And Break will be also incorporating 3D video into the advertising products it offers through its in-house ad server, Apex. Richman says that the 3D video offering will also give advertisers another way to create innovative campaigns to attract clicks.

But will people look to their computers for web 3D programming? 3D games have certainly taken off. It’s unclear if it will actually gain traction, especially if 4D catches on.

Break Media recently acquired gaming site FileFront and launched a campaign to upload more UGC to its video platform. The media network also launched a new Twitter-focused web show, called Tweet Boxx.